Blinkup participates in the 28th edition of the Mediterranean Tourism Exchange with an innovative approach aimed at supporting both major destinations and lesser-known ones. De-seasonalization thus becomes a strategic lever for sustainable growth in the sector.
“Beyond the Routes” is the title of the speech by Edoardo Dal Negro, CEO of Blinkup, as part of a panel moderated by Vincenzo Cirillo, councilor of the Metropolitan City of Naples and delegate for Territory Promotion. During the conference “Discover the Unexpected: The Metropolitan City of Naples Beyond Every Itinerary,” we explored new solutions to enhance tourism potential, going beyond the most frequented paths and creating opportunities for sustainable development. This approach combines technical expertise, solutions for hospitality structures, and targeted training programs.
Research conducted by Expedia highlights that travelers spend an average of 140 days between inspiration, research, booking, and travel. Blinkup has combined this data with analyses from our partners Lighthouse and IODAH to identify how the 75 days preceding booking represent a crucial phase to influence travel choices—particularly as a strategic opportunity to promote secondary destinations and enhance lesser-known areas. By analyzing the average destination lead time and managing the key digital touchpoints, Blinkup leverages advanced data analysis and artificial intelligence to optimize resource usage. This enables the tailoring of offerings to the most strategic territories, using advanced metrics to reach target audiences and maximize profitability in the most promising markets.
An opportunity to engage with industry professionals and build the future of tourism together.
#Blinkup #BMT2025 #DigitalStrategy
Data pubblicazione: 17 March 2025
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